Our work
Clint Hull for Mayor
End-to-end campaign marketing for candidate Clint Hull, from branding to strategy to creative execution and always-on communication management and analysis across all channels, paid and organic.
Date
October 2024 - April 2025
Services Provided
Strategy, Creative, and Media Management
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Developed the overall marketing campaign strategy, aligning objectives with business goals
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Designed and produced over 100 creative assets, including 60+ static assets and 35 high-res videos, ensuring brand consistency and high performing engagement.
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Managed media across paid platforms, including posting, monitoring, optimizing, measuring, and refining for maximum performance.
Website
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Design, Development and Optimization. Audience re-targeting.
Paid Media Campaigns:
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Development of strategy and creative, managing performance for max ROI
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YouTube Ads
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Facebook Ads
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Paid Search
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Programmatic Digital Ads & Eblasts for Media vendor implementation
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Text SMS content strategy & creative execution for vendor implementation
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Organic Media & Social Media Management
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Email Campaign:
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Crafting email communication strategy.
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Writing and designing 15 emails against strategy
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Utilizing Mail Chimp audience targeting features.
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Facebook, Instagram, X & LinkedIn Content:
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Developed and executed content strategy, calendar.
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Designed and produced 100+ creative assets.
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Managed posting schedule for optimal reach.
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Community Management:
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Conducted social listening and trend monitoring.
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Engaged with the audience in an always-on, approachable communication style.
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Managed messaging, fostered positivity & transparency
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Marketing Management
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Oversaw campaign marketing, ensuring alignment across all channels.
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Provided holistic marketing oversight for partners and team members.
Additional Content & Initiatives
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Created a 1/2 page ad spread for the Kane County Chronicle back page
Challenges & Solutions
Politics is about branding—you're not just selling a product, you're inspiring through direct relationship with a candidate. The challenge was to document and communicate the candidate in a way that not only resonated with people but also inspired them to take action and vote.
When anticipating notoriously low voter turnout, we had to find ways to not only introduce a candidate, but to build that relationship and motivate his base to get to the polls. Our solution was to heavily utilize video as a storytelling tool to connect to the target audience and unify the base.
Outcomes
Clint was elected Mayor of St. Charles by over 1,400 votes on April 1, 2025. Clint's social media channels obtained over 925,000 views. He obtained over 2,000 active and devoted social followers, and mobilized over 5,000 citizens to vote.
Pure Barre
We collaborated with the Elgin location of boutique fitness studio Pure Barre to develop an engaging and relevant social media strategy and craft customized content on a weekly basis, to attract new customers and engage existing ones.
Date
December 2023 - Present
Services Provided
We conducted a content and audience analysis, created social media content and marketing assets, and implemented targeted marketing campaigns.
Challenges & Solutions
We tackled the challenge of standing out in a competitive market by leveraging storytelling and authentic visuals, resulting in increased brand recognition and customer loyalty.
Outcomes
From zero, we built the brand's instagram presence to 1600+ followers, actively engaged through 1300+ posts. The foundation of PureBarre's instagram is their unique storytelling and encouraging content, which we created in entirety.
Victor Insulators
Created a social media identity and strategy for America's first insulator company through high-quality video and photography in their New York HQ.
Date
July 2024 - Present
Services Provided
Our team crafted engaging content and strategy for the Victor brand.
Challenges & Solutions
Through rich storytelling, we are partnering with Victor to create a social presence from the ground up. Rich content and engaging storytelling are the backbone of their content strategy.
Outcomes
Created a brand strategy from scratch for the Victor team - inclusive of high-quality videography and brand storytelling, to use across their new social media handles.
Tri-City Boxing & Muay Thai
Creation of high-energy reels and marketing promotions for Facebook and Instagram.
Date
October 2024 - January 2025
Services Provided
Social media management on Meta platforms. Creation of branded static and video content (2-3x weekyl) to increase user engagement and generate leads for classes.
Challenges & Solutions
While boxing may not be everyone's cup of tea, we worked to create content that showcased the unique selling features of the class: a strong and motivational leader, and a fun and community-driven approach to fight clubs/boxing. The content worked along the marketing funnel to generate awareness, spark interest & inform on the classes structure and teaching style to motivate viewers to try a new physical fitness category,
Outcomes
Increased class attendance, tripled Instagram post engagement.